August 21, 2007

FW07 Ads: Back To Classics

For fashionholics, one of the funnest thing about flipping through Sept. issues of magazines are the new FW07 ads. As we all know, magazine ads usually focus on marketing products from the seasonal collection, especially the 'it' bags. All the products come from one collection and have a common theme. But interestingly this season, Prada and Louis Vuitton, both huge bag sellers, have dedicated one or two campaign images to their classic bags.

Maybe because the creative directors behind the ads did a really good job, or maybe it's because the bags are just so classic -not matter what, these classic bags fit in surprisingly well with the seasonal clothes. I mean, look at this Prada ad, even with the artistic and somewhat weird clothes Prada has this season, the bags still seem to belong there. The puffed up messenger bags totally fit in with Prada's intelligent, artsy image.
As for the Louis Vuitton ad, the classic monogrammed bag fits in really well with the whole posh, well-dressed, high-maintanence woman image. (For once, I'll refrain from ranting about how much I dislike celebs posing in high fashion ads. Sigh...) Even after looking at this uber-glam ad, I still don't feel the urge to buy this monogrammed bag, although to be fair, I'm not a fan of obviously-monogrammed bags. Oops, now I'm ranting about monogrammed bags.

Anyhow, classic bags seem to be getting a push from large brands this season. Are the execs hoping more people would fish out money for their classic bags, or is this a nod to the late 80's/ early 90's trend? No matter what, at least you know if you buy these classic bags, they won't be particularly 'out' next season!

Image credits: http://www.prada.com/, FashionSpot

27 Comments:

Anonymous Anonymous said...

oh i hate it when celebs pose for fahion adds too but i have a REAL problem with scarlett johannsen (not sure how to spell) she is SO not maodel material. love the post, though and i think the prada add is beautiful.

8/20/2007 11:34 PM  
Anonymous Anonymous said...

GOT ANy cuuuute first day of school outfit tips, shopbop is my inspiration but lately i havent liked it too much, got any good advice?

8/21/2007 1:56 AM  
Anonymous Anonymous said...

Scarlett Johanson looks better with less make up. Fresh and natural. Makeup makes her look heavier.
I agree. She is nothing special. I don't know why she gets hyped up so much. Maybe she has friends in the right places.

8/21/2007 2:16 AM  
Blogger Alexandra said...

Oh! I could so rant abount monogram bags myself!
I would have to be paid to carry that LV bag...and I don't come cheap.

I do love that Prada ad, although I cannot exactly put my finger on why.

8/21/2007 3:28 AM  
Blogger Asian Models Blogger said...

My only problem with the LV monogram bags is that they are so over-copied by lesser brands (ex. Coach, Guess) and there are so many "good" fakes that it is ridiculous to pay that kind of money for them.

8/21/2007 5:01 AM  
Blogger ana said...

and now while you are browsing the ads, click click, you can scroll for the prices and shop...I'm pretty excited about shopvogue.tv..so much so that i let it spew all over my blog entry today...:)

8/21/2007 6:13 AM  
Blogger Geisha said...

I am not a fan of the LV logo in the first place- I prefer other LV bags without it. I do like Scarlett Johansson- and I understand why they pick celebs to be in high fashion ads- to open up to a wider audience. But, I myself do prefer for models to be in ads and actresses in movies...it definitely makes more sense! LOL :)

8/21/2007 8:03 AM  
Anonymous Anonymous said...

yea, i have a thing against monograms too...it's just soo obivous. it seems more like for those who buy it for the brand, but not the actual style behind the design. more understated, subtle brand logos are my personal preference

8/21/2007 1:51 PM  
Blogger Bojana said...

The Louis Vuitton ads are amazing. and Scarlet Johansson is HOT.

8/21/2007 5:22 PM  
Anonymous Anonymous said...

I don’t like monogram bags, too. It’s like paying a lot of money only to get the opportunity to run around as a living commercial for a designer. And it’s just so pretentious and proletarian.
And Scarlet Johansson is so much overrated. But maybe, it is a lot easier for a brand to buy (and sell) the image of a 'star', than to create an own?

8/21/2007 11:13 PM  
Anonymous Ashley said...

I don't know but there're way more ad campaigns that are really gorgeous out there go check them out:
http://rocketrend.wordpress.com/2007/08/14/fallwinter-0708-fashion-ad-campaigns-vi/

8/22/2007 7:07 PM  
Anonymous Anonymous said...

monnogramed bags are so tasteless! It's just like saying "look! I got an expensive bag!"

8/23/2007 7:10 AM  
Blogger Gita W. said...

i love that prada messenger bag, i think it looks simple yet so classy. i wonder how much does it cost.. anyone?

8/23/2007 2:34 PM  
Blogger nic said...

I love basic black bags! Prada one looks lovely :)

8/24/2007 10:38 AM  
Anonymous Anonymous said...

don't get me started on seeing actresses like scarlett in high fashion ads!!! when i first saw the ad in the vogue mag, it just..looked so awkward!!

8/25/2007 12:54 AM  
Blogger a. said...

I won't refrain! I HATE, HATE, HATE celebrities in fashion ads. HATE IT. SO MUCH.

The only time it worked, I think, was the Lindsay Lohan for miu miu ads. And that's only because they actually treated it like she was a model. They weren't concerned with showing her face or making sure whoever saw the ad knew it was Lohan.

I just don't get what Marc Jacobs is thinking. Scarlett Johansson looks awful in these, and she looked awful in last season's ads too. And Dakota Fanning? That was horrible!

8/25/2007 5:52 AM  
Blogger Lookin Good said...

Love the Prada

8/26/2007 9:04 AM  
Blogger aryanzchandanablogs4u said...

hi the collection is simply cool ....

8/26/2007 11:49 PM  
Anonymous Sarah said...

I hate monogrammed bags as well. So glad someone agrees with me. I would never even consider buying one. Designers should be loved for their DESIGN, not the status symbol label.

8/27/2007 5:39 AM  
Blogger Tiana said...

Elegant and sufistacated yet sexy!
Great collection!

8/27/2007 6:35 AM  
Blogger dycF said...

Gran estilo! Elegant,sufiscated and sexy! Elegante sofisticado y sexy,yo soy una diseñadora de España,Asturias.
Visiten mi blog y comenten mis diseños,es mi primera coleccion la coleccion verano 2007,dentro de poco les enseñare la coleccion de cinturones.Confia en la moda,confia en DYCF (Diseños y creaciones Fanny)
Kisses!!!!!

8/28/2007 2:05 AM  
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7/05/2009 7:06 PM  
Blogger belhana said...

Thank you for the wonderful effort

إني تذكـرت والذكرى مؤرقـة *مجـداً تلـيدا بأيـدينا أضعـناه

أنَّى اتجهتَ للإسـلام في بـلـدٍ * تجْده كالطيرِ مقصـوصًا جناحـاه

كـم صرفتنا يـدٌ كنـا نـصرفها * وبات يـملكنا شعب مـلكناه

بالله سل خلف بحر الروم عن عرب * بالأمس كانوا هنا واليوم قد تاهوا

وانزل دمشق وسائل صخر مسجدها * عمن بناه لعل الـصخر ينعـاه

هذى معـالم خرس كـل واحـدة * منهن قامت خطيبـا فاغرا فـاه

الله يعلم ما قلبت سـيرتهم يومـا * وأخطـأ دمـع الـعين مـجراه

يا من يرى عمـراتكسوه بردته * الزيت أدمٌ لـه والكـوخ مـأواه

يهتز كسـرى على كرسيه فرقـا * من خوفه ، وملوك الروم تخشـاه

يا رب فابعث لنا من مثلهم نفـرا * يشـيدون لـنا مـجدا أضعنـاه

7/05/2009 7:26 PM  
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