August 11, 2008

Design a Coach Tote

Over at Coach, they are having a design a Coach tote competition where the winner gets their tote made and win a shopping spree of $2500 along with many other Coach goodies. Talk about a great opportunity!
These two designs are currently ranked the top two. Personally, I think it's been rigged. Because I don't see the appeal. The Penguin design, Born with Style, is cute and I like how they put the Coach C's. But the penguin print just seems kind of random. It's not exactly what I'd say very cutesy, but at the same time it is definitely not serious. It's just somewhere in the middle. And the purple bag, Hot Pink Summer... I think it's fairly obvious why I wouldn't be caught wearing that.
I admit, I didn't personally go through all 3279 entries, but here are a few of my personal favourites. You can never go wrong with black and white, and I think these two, Classic B&W and Skyline Inverted, are no exception. They are both classic and chic. Obviously I have very consistent taste since both are really similar, but the black and the white and the bow just goes so well together! The one with the silhouette of the Coach is more distinct, but then the city skyline, while a bit too bunched together, appeals to my city girl side.
Of course, it is not lost on me that they're looking for a 'truly inspired and unique' design and even I know that those are not. Other bags that caught my eye were these two, Chic in Pink and Falling Leaves. I love the pink stripes and the color combination, it is all very sharp and bold. Falling Leaves on the other hand is simple and subtle. But then doesn't both of these remind you a bit of Anya Hindmarch designs? No?
I also rather like these two here, Munchkin and Swirl Pattern. They are both just so.... pretty! With their quiet and feminine color palette and elegant design, I'd definitely consider wearing these two.
And that is high compliment indeed, because designing a tote is not just about splattering on a pretty designs. Witness these two here Dark and Coach with a Twist.The designs by itself are really quite pretty.But in reality, it doesn't really translate well. The fading silver is a good concept in 2D, but in 3D I think it'll be a bit too much. And while the swirly idea is good and simple, I just don't it'll look really classy in real life.This is why this Classic Black and White is my absolute favourite. Fine it is not exactly that far off from the first two I posted, but I think the huge sunflower print over the subtle Coach prints and the 'Coach' squiggle makes all the difference. It is different, unique and yet still very Coach. And I'd definitely wear it! Pink Lilies is also not bad. On first glance, it looks like just another bag with a pretty print. But then the designer has cleverly put in the Coach element on the butterfly and I think that's really cool.
Then there are the super cutesy totes. Clearly these are meant to be cutesy. But there is a fine line between looking cheap and cutesy. But I think these two designers have achieved the right balance. The Juicy and the Bunny tote are just adorable. The first one is completely unique, with the bold graphic print of the cartoon, but the over cutesiness is countered by the subtle Coach prints in the background, which is very neat. The bunny cartoon on the other hand is just the perfect compliment to the Coach print. The silhouettes is simple and not very colorful, so it is not over the top. And yet it is still very cute. Juicy is a little too bold for me, but I'd definitely carry the Bunny. It's cute without being too immature and kidlike (at least not matched with the classic print!).

I must say, I'm very impressed with the selection. What computer program did everyone use to create these really real looking bags? (seriously, they look like photographs!). Which ones did everyone else liked best?

The competition is now closed, but you can still support your favourite design by voting for them on the site (I think you have to sign up for Brickfish though...)!

Image Source: Coach


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8/12/2008 12:54 PM  
Blogger Bargain Fashionista said...

I rather like the 6th one. Though it gave me an idea to make my own - though it won't be a Coach tote, I feel that it's a nice "hip" touch to design your own canvas bag tote - and use it when you go shopping.

8/12/2008 2:55 PM  
Anonymous Anonymous said...

I think Coach's products are the gaudiest, tackiest, cheapest looking things around. It seems like the design process is next to minimal - the C pattern + some coloured stripes = Coach. Blech.

I guess it's no coincidence that the only ones I like are the two in black and white, as well as Falling Leaves...that one is very Anya Hindmarch as you say. I can stomach the Chic in Pink and Munchkin.

As for the others, just actually THINK about holding them, going out on the street. Coach with a twist looks like a tangle of thorny weeds. I thought you were about to lambast the last two cutesy designs and I was absolutely horrified to find you think they are "adorable." The anime girl has even less to do with Coach than the penguin! And that font on the bunny bags (like the one on the sunflower) just looks cheap. I can't convey my complete disgust.

I realise my comment is probably uncalled for - this is just my 0.02 . But somehow I don't think I'm the only one professing a hatred for the majority of these bags, if not Coach itself.

8/12/2008 5:16 PM  
Blogger SarahLovesFashion said...

okay if that Hot Pink Summer one is seriously one of the favs to win this competition is most certainly rigged. its awful! I quite like the penguin one but I can't say that I'd wear it... I think the black and white ones are the best because they're very simple bold designs and they're the sort of things you see on totes. Plus the bows add a nice feminine touch, I'd defiantly take out the Classic B&W tote shopping.

8/12/2008 5:43 PM  
Blogger alis said...

I'm too lazy to browse them myself, but from your picks I like the Classic B&W best by far. It looks cute and classy at the same time, and although it is different from the usual approach of Coach, by using the "coach" it is still relevant. Can't say the same for the others, what does a penguin(though it doesn't look bad) have to do with coach, or totes? No idea.

Falling leaves looks ok, but too much like a drawing. I'd only use it for supermarket shopping etc.

Chic in Pink looks okay but I can't picture myself wearing it.

The rest of them are hideous! Especially pink lilies(bad quality photo printed on my bag? no thanks) and Juicy(plain yuck).

8/12/2008 7:37 PM  
Blogger Tammie said...

I loove all the pink ones, my fav!

8/12/2008 9:48 PM  
Anonymous Anonymous said...

Classic B&W all the way! The others are just horrible, I'm a little afraid for your taste and that of Coach. However Pink Lilies does have one thing going for it (and I'm surprised you didn't pick up on it) - breast cancer support! Check out the pink ribbon in the top left corner.

8/12/2008 10:30 PM  
Blogger Juliet said...

Coach is quite rare label in here where I live. But the only one I might buy would be 'Falling Leaves'.

juliet xxx

8/12/2008 11:33 PM  
Anonymous Anonymous said...

This comment has been removed by a blog administrator.

8/13/2008 12:13 AM  
Anonymous Sharifa said...

OMG, those purses are GREAT! I hope you don't mind if use your article on our company blog. I'll make sure to reference you.

8/13/2008 4:23 AM  
Blogger Ana Banana said...

my fave was the skyline one!

8/13/2008 5:06 AM  
Anonymous Heather said...

I think it is a cool idea to have artists send in their designs. A lot of the coach bags are so simialar it would be nice to have something different. One of the designers in fashion Week San Diego designs their own bags. If anyone is interested, feel free to check them out at

8/13/2008 8:28 AM  
Blogger Le chatelard said...

Fashion ,fashion ,fashion,..i like fashion
i like the "Swirl Pattern" ,the color and pattern seems comfortable.And the pink is warm.

By the way, the fading silver is a good concept in 2D,it's special..i also like it..

8/13/2008 3:52 PM  
Anonymous Helen said...

I love the black and white cityscape, I would carry that one around with me all the time!

This blog is amazing!

8/13/2008 4:30 PM  
Anonymous Anonymous said...

luis melacroix

These bags means for me nothing at all. Just some graphic artworks on surface of accesories. Everybody could do this. Maybe its a gag, but too far away from to call "design"...

8/15/2008 1:43 AM  
Blogger Knikki said...

Coach bags are terrible.

They look awful. The designs are totally plain and unimaginative. And if I'm going to pay $300 bucks for a purse, I want something not to look so tacky.

Go with Chanel.

Although, I did see the competition on there a while back and was impressed with the designs people came up with on the whole.

8/16/2008 9:13 AM  
Blogger Cillian Delany said...

they are kinda cool but there are cooler ones at

8/17/2008 6:54 AM  
Anonymous sharlin kaur said...

I want all :(

8/18/2008 6:59 PM  
Blogger Ayang Cempaka said...

damn! if i knew abt this contest earlier.....

8/19/2008 4:50 PM  
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