July 22, 2008

Chanel Paris-London 2008 Ad Campaign

OK, I know this post comes very late since this ad campaign is for Chanel's Pre-Fall collection -the images have already been out since last December and have been published in June 2008's magazines, (which we know means that they've out for years in fashion years,) but I just noticed the campaign seriously when I was in a Chanel boutique last week and saw the campaign booklet lying around. I saw the costume jewelry and I flipped through the booklet and fell in love with the campaign. It's been a long time since I've been able to honestly say I love an ad campaign but this one is absolutely stunning.

First off, I admit I simply do not know how to appreciate Amy Winehouse's music and I dislike her beehive hairstyle even more. You know how a few designers have been using that beehive hairstyle on their runway shows? Well I hated most of them. But the way the Amy Winehouse inspiration has been used in this campaign has totally changed that messy look into something very elegant and sophisticated. Coco Rocha manages to pull off an elegant, young, sophisticated girly look with a hint of dark edginess. Just look at the images above!

Usually I hate it when the models are randomly holding many bags or wearing way too many accessories in ad images, but this campaign pulls it off seamlessly. It's got a perfect balance of being gorgeously artistic and being commercial. I mean, after looking at it, I don't only think it's seriously captivating, I also really want a bunch of those accessories! This is definitely one of my favourite Karl Lagerfeld-photographed campaign!

I LOVE all the golden silver accessories -like this feather hair accessory and huge neckalce -it's so glamorous in an uncomplicated way.

Bravo to Coco and Karl for pulling off this ad perfectly!

Image Credit: http://www.chanel.com/


Blogger penelope said...

I love the fabrics and the feathers(((: but seriously, i have still yet to appreciate fingerless gloves!

Coco Rocha is absolutely stunning and the 1st 4 photos of her are so fresh compared to the dour poses we see~ it's fab!

7/22/2008 6:07 AM  
Blogger JafaBrit's Art said...

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7/22/2008 8:06 AM  
Blogger Fashion Tidbits said...

wow. i really like the texture of black on black!

7/22/2008 9:46 AM  
Blogger Savvy Gal said...

I tried on the boucle ankle length coat at the trunk show and it is lovely. The cutting and how the coat fits the body are typical of Chanel quality. I had a blast at the trunk show. It's like a super try on party.

7/22/2008 10:57 AM  
Blogger Fashion's Darling said...

OMG i absolutely loved this ad campaign!

7/22/2008 1:31 PM  
Blogger Thu said...

i really like the shot with the red coat or whatever it is. it just kind of stands out from the rest. i also like the all black look, second from the top.

7/22/2008 1:36 PM  
Anonymous anna said...

and coco has her mouth closed, for once.

7/22/2008 8:40 PM  
Anonymous unleash... said...


those pictures are so gorgeous...

coco worked it...


7/22/2008 10:57 PM  
Blogger Pamcasso said...

this is a great campaign. love the styling, and coco rocha is great for chanel.

7/22/2008 11:48 PM  
Anonymous CeCe said...

I would have to agree. It's a really lovely campaign. My favorites are the black dress and the lavender dress. But, I still can't understand the beehive...

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7/23/2008 9:20 AM  
Anonymous Andréa said...

I love Chanel...

7/23/2008 10:41 AM  
Blogger Stella Matilda said...

ohh i love the model's pose structure, great angle from the photographer too and good lightings!
snap to perfection!


7/23/2008 11:59 AM  
Blogger Phoebe said...

J'adore this new collection. It is black (trendy), the style/make up is appealing and we have not really excentricity just natural look, so c'est génial !

7/23/2008 4:07 PM  
Anonymous Saara said...

Absolutely stunning! Lovely!


7/23/2008 4:59 PM  
Anonymous francesca said...

coco looks stunning and her eyes are awesome. i wish i looked like that. the ad campaign even beast CC which is usually my fav.

7/24/2008 3:38 AM  
Blogger Anne Corrons said...

I wish I would have one of these fabulous Chanel clothes in my closet!

7/24/2008 3:50 AM  
Anonymous Jody said...

So, so, so beautiful... Its hard enough to cope with the want and need for some chanel but with such campaigns the pain is crippling...Aaaahhh!!! One day, hey?! I try and avoid going near a chanel store at ALL costs, i've started to shop online, which has actually been quite successful (apart from asos, poor fabrics... yuck!). Shopgoldyn is amazing, a huge mix of independent designers, and the prices don't break the bank!

7/24/2008 4:59 AM  
Blogger wide open is never glamorous... said...

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7/24/2008 5:44 AM  
Blogger Bleu Clothing said...

this is stunning photography. and the clothes are to die for.

7/24/2008 10:03 AM  
Blogger greenteafrapp said...

i think this is a beautiful campaign...
this feature is really cool :)

7/24/2008 11:11 AM  
Anonymous Anonymous said...

chanel, coco, and karl...what a lethal combination
gorgeous campaign

7/24/2008 11:37 AM  
Anonymous Cam said...

Love it! The photography is fab!

7/24/2008 1:04 PM  
Blogger polkadotqueen said...

Gorgeous. Karl hasn't lost his touch, eh? I especially adore the second to last photo- that girl's flouncy blouse juxtaposes so well against the stark black bg.

7/24/2008 8:27 PM  
Anonymous skintillating said...

My God, these photos are jaw-dropping, so gorgeous!

I love your point about accessories in fashion campaigns--often audacious. What I would like to see more of--call me strange--are artful inclusions of accessories essential to us today, like phones, PDA's, even mp3 players. Which I think would normally be more difficult, but I've taken to seasonally matching my accessories to my wardrobe using Skinit skins for tech gadgets. Completely customizable because you can use your own images (even photos)!

7/25/2008 12:36 AM  
Anonymous Fashion PR said...

Absolutely stunning clothes and images.

7/25/2008 5:28 PM  
Anonymous Jacqueline said...

Like it or not Amy Winehouse has had a rather large influence on fashion. I'm not her biggedt fan either, although I like her music not so her persona but like others such as David Bowie, Janis Joplin etc she's made her mark. really enjoyed this post.

7/25/2008 8:48 PM  
Blogger Style Maven said...

the photography is astounding. just breathtaking and coco rocha is flawless. love!

7/26/2008 4:34 AM  
Blogger Mango Juice said...

oh my gosh, I LOVE this campaign!! i saw some of it in the Paris Vogue and fell in love immediately...

7/26/2008 8:30 AM  
Blogger vogueidea said...

wow i love this campgain. what a gorgeous girl! i love coco rocha. but even more after seeing this ad!

xoxo - a Vogue Idea

check out my blog: vogueidea.wordpress.com

7/28/2008 7:03 AM  
Anonymous Christopher Robin said...

Wow they were really able to use the Amy Winehouse look and make it their own, it looks fantastic! Hooray Coco!

7/29/2008 12:38 AM  
Anonymous neednewhair said...

she's beautiful! and the ad campaign is really great. unlike Amy Winehouse, her hair does not make me cringe, rather it makes me want to do a beehive hairstyle (though it'd probably never work!).

7/29/2008 6:59 AM  
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7/29/2008 2:04 PM  
Blogger fashion junkee said...

wow these shots are amazing. I usually don't like coco rocha, but how can u not like her here. she looks absolutely stunning.

7/30/2008 9:19 AM  
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