September 01, 2005


Hurrah people! The editors of I am Fashion are proud to present you our brand new layout to celebrate the season of Fall/ Winter 2005. Taking inspiration from this season's trends (black, very dark, opulent and elegant,) we decided to only select such appropriate jewelry and change the background color to one of this season's main colors, grey.

On a very early Friday morning, Barneys Girl and a friend of ours -let's call her T for now -arrived at my room for the second editorial meeting I am Fashion has ever had. Minutes of the meeting:

  • Concluded the fashion features of British Vogue are better than US Vogue.
  • Cameras with only 3.2 mega-pixels are so not good enough, thus Barneys Girl will be buying a new camera with at least 5.0 mega-px v soon. (We used my handy 4.0 mega-px Canan iXus in the end.)
  • T: OK, what purple do you want.
    HG: How about this one? *moves the mouse to a v dark purple*
    BG: That is not purple.
    HG: Yes it is but fine, let's find a more purply purple.
    T: How about this one?
    BG & HG: Not dark enough.
    And the selection of purple continued...
  • T: You want the title in the center?
    BG & HG: Yes!
    HG: And shrink the title.
    BG: Shrink the quote. Oh, and the title is still one or two spaces off from the center.
    HG: Do the lines look too squished up?
    BG: Hmm...

    T sits and photoshops in pain.
  • HG decides that happy, Japanese pop music makes the atmosphere more creative and art studio-like, and decides to play even more J-pop.
  • T shifted the layout like, 5px many times upwards and downwards, until perfect.
  • T saved html of test templates and republished on Blogger more than 27 times. (And let me tell you, it was a BIG pain.)
  • At 1:15pm, BG, HG and T cannot believe the new background was finally done. T secretly sighed in relief while BG and HG did a happy wiggle. BG and T celebrated with lunch in a mall while HG went to do community service.
So here it is darling readers, the long-awaited and promised revamped site. (Err ya, sorry it took longer than expected.) Don't you all love it? Compliments are warmly welcomed and appreciated. (J/k) Barneys Girl and I thank our photoshop and html-knowledged friend, T for her help. And of course, we thank you all for continuing to read our blog! Love you all!

Ah, a few last words: jewelry in the background bought from Anna Sui, Bebe, Claire's, random Japanese accessories shops and Tiffany's.


Anonymous Anonymous said...

Like it very much, and I am a tough audience. Good job girls...

9/01/2005 9:00 AM  
Blogger JT said...

Very nice!!!

9/01/2005 9:43 AM  
Blogger NowSmellThis said...

Fabulous new look, I love it! Very chic, and a much better fit with your content.

But FYI, it has done something or another to your RSS feed at Bloglines, where the title of your blog in my subscription list has changed from "I Am Fashion" to a single little dot.

9/01/2005 10:11 AM  
Blogger JellyGirl said...

Love the new layout! Very chic and sophisticated!

However I'm viewing your site on Firefox and it flushes your posts and sidebar all the way to the left. Maybe you might like to fix that? It looks ok on IE though.

9/01/2005 10:14 AM  
Blogger Kim said...

Wow, this is gorgeous. I also, however am using Firefox and everything is over to the left, but I don't mind. It's FABULOUS!

9/01/2005 10:20 AM  
Anonymous Anonymous said...

I Love it! The colour - very chic! Great job girls!

9/01/2005 11:04 AM  
Blogger Danielle said...

Terrific look... very inspiring.
I also am lacking any left margin in my browser (safari) which could be typographically avant garde or unintentional, not sure which. I think a left margin would make it easier to read.

9/01/2005 12:29 PM  
Blogger Harrods Girl said...

Thanks so much for loving the new layout! Um, about the problems, we're trying to fix it, but do remember I am no html expert, Barneys Girl is on vacation in San Fransisco and T is preparing to start her sophmore year. So pls be patient, and if there are any more problems (and compliments of course), leave a comment!

9/01/2005 1:53 PM  
Anonymous Anonymous said...

The header is gorgeous!

9/01/2005 2:04 PM  
Anonymous Anonymous said...

i think the header looks great but as u read on and scroll down the page gets a teeny lil bit boring.

great work anyway.

im not sure if its my computer but is the jap song playing properly?

9/01/2005 2:10 PM  
Anonymous Anonymous said...

i love the new layout, great job

9/01/2005 2:17 PM  
Blogger Harrods Girl said...

As you scroll down, it's sort of plain because it makes it easier to read -which is the most important thing.

And err, I meant that we were playing Jap songs while we were having the editorial meeting.

9/01/2005 3:13 PM  
Anonymous Anonymous said...

hi girls, i think the new accessories-layout is simply gorgeous! very noir-victorian-chic, (i miss only a victorian cameo...i absolutely adore those) now i know that i'm looking at a fashion-blog!
thought i love it, may i suggest something...i think that u could add more accessories in the end of the layout, that is, at the end of the page. it wouldn't jeopardize the reading and wouldn't be so plain anymore (that's my opinion off couse) keep the great work :)kkk, rita - lisbon

9/01/2005 4:43 PM  
Anonymous Anonymous said...

but i relaly love the blue and pruple stone like really standing out

9/01/2005 6:41 PM  
Anonymous Anonymous said...

Very elegant yet understated — it's fabulous! Well done, Girls! And thanks to T for her contribution!

9/01/2005 9:37 PM  
Anonymous Anonymous said...

I will echo Dannie's comment: elegant and understated indeed, which is what fashion is all about this fall. The new look is tasteful, original and creative.

9/01/2005 10:18 PM  
Anonymous Anonymous said...

it looks really great!

9/02/2005 4:42 AM  
Anonymous Anonymous said...

love it!!!
fabulous dahlings, just fabulous!

9/02/2005 8:04 AM  
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