January 03, 2006

Gisele for Vuitton (Bye Uma!)

Happy new year people! Barneys Girl and I have a wonderful and restful week away from blogging and did what we said we will: I went to Taiwan with family, and Barneys Girl got sick and spent the days relaxing. But alas, I can't believe the holidays are coming to an end. Barneys Girl is on the plane (with many fellow students from U of C and NW I hear) back to Chicago right now. And I'm in a panic to get all those 'must-dos' like getting a haircut and facial done before flying back to London this Friday. Anyways......

What a wonderful start to s new season of campaigns! To start off with, Marc Jacobs finally got rid of
Uma Thurman (read: yuck yuck yuck to the last few years of boring, celeb Vuitton ads,) and replaced her with ubermodel Gisele (an actual working model!) It was kind of hard to believe at first, and I didn't actually believe the rumours until Gisele actually went to Hong Kong to open the Vuitton flagship store and I saw the new SS06 ads.

"I certainly feel Gisele is iconic and recognised all over the world as Gisele. Also, the clothes were hot and sexy and colourful, and we thought she would exaggerate the strength and the heat of the collection." -Marc Jacobs

From what I've been hearing on forums, people's opinions have been sort of mixed, although to be honest, mostly negative: Some complained about the colors and how it's a bit too 'neon'; Some complained that the style of these Gisele ads are just too similar to the Uma ads; Others blamed the Vuitton SS06 collection was just ugly to begin with, so even Gisele could not make it look beautiful.

Frankly, I'm still too happy it's a non-celeb ad to care how well-designed the ads are. I do think Gisele is the right model to give off that bright and strong vibe Vuitton is giving off this season though. And let's face it, nine out of ten of Vuitton bags become hits with the customers anyways. Here's a little preview to the upcoming campaign: yellow suede for February, perforated monogram for March, printed silk scarf bags for April, denim ones for May and a multicolored fringed number for June. Something for all Vuitton fans to look foward to!


Anonymous Anonymous said...

I also agree. After JLO and Uma, we need something that's a lot more recognizable no...an actual model to represent Louis Vuitton!!

1/03/2006 4:11 AM  
Anonymous Anonymous said...

I'm glad that uma's out!
She made Vuitton look boring and

1/03/2006 4:50 AM  
Blogger elena said...

Hello, and happy new year!
I´m so sorry but I prefer Uma, JLo, Diane Kruger, Christina Ricci and Chloé Sevigny´s adds than Gisele. Well, anyway she is beautiful, but I think she isn´t so "charme" than the others; and we´re talking about Louis Vuitton not Marc Jacobs.

1/03/2006 7:16 AM  
Blogger Are You the New Avante Garde? said...

I liked J.Lo but the rest of the celebrities weren't up to par. Christian Haydensen was quite irresistable in the LV ads. LVMH is pushing LV now a days.

the store in taiwan MIGHT win over the one is paris as my fav. of the moment


1/03/2006 7:34 AM  
Blogger Unknown said...

Gisele is a no-brainer for LV.... and that white mini-dress on the first photo is supreme.

1/03/2006 11:05 AM  
Anonymous Anonymous said...

Personally I don't think Gisele is that attractive (though I guess I wouldn't exactly complain if I had her figure!) but the ads seem to be photographed in an appealing way and come across as more glamorous than the Uma campaign.

1/03/2006 11:30 AM  
Anonymous Anonymous said...

I like Gisele very much and I think she is perfect for advertising this new s/s collection, so funky and colourful!

1/03/2006 6:15 PM  
Anonymous Anonymous said...

Well, better then Uma .. But I still dont think she is the 'best'
There are so many new faces that are much mre exotic the Gisele..
But she does go with the hot look they are looking for..
Nice post.


1/06/2006 12:29 AM  
Anonymous Anonymous said...

Gisele is really everywhere. I miss Uma´s individual style, she has a very special face and made the perfect difference to all the other models.

1/06/2006 6:21 AM  
Anonymous Anonymous said...

i like gisele, and i like the ads, although i didn't exactly hate uma's ads, the bags are way over done in my school(but their all fake anyway)

1/07/2006 1:18 PM  
Anonymous Anonymous said...

yellow suede =Fugly
perforated monogram =ok
printed silk scarf bags =Gucci?
denim ones = Dior ss05
multicolored fringed = Fugly

1/07/2006 1:20 PM  
Anonymous Anonymous said...

GO GISELE! THE ADS ARE GORGEOUS! And yes - very much like the Uma ones.

The bags aren't the best though...

1/08/2006 2:43 PM  
Anonymous Anonymous said...

Ugh. Gisele is way overrated. Pick an up and coming model, not a celebrity. Gisele has barely been on a catwalk since like 2003, except for the stupid Victoria Secret Runway shows, which aren't even fashion shows.

I would much prefer Heather Marks, or Fernanda Tavares. Lame lame lame.

1/09/2006 4:11 AM  
Anonymous Anonymous said...

hey i really like louis vuitton bgs but its not much as whos modelling it, its what they are modelling anyone can model 4 it. but i actually think that paris or nicky hilton should model 4 it coz they r da only celebrities that i have seen that carry it around!!!!

3/12/2006 1:13 PM  
Anonymous Anonymous said...

i think that the ads are amazing! no matter what people said, gisele is the best model of ever! maybe she´s not the most beautiful but she is the best because she is sexy, she has personality, she is not like the most models that are empty inside! she is perfect for everything, so she is perfect for this campaign! Go Gisele!

4/14/2006 4:11 AM  
Anonymous Anonymous said...

i think people worry about fashion to much and they shouldn't.people should wear wot they wont not what magazines tell them to wear and people r born the way they r ugly or pretty what does it matter...people think they r in fashion then the next minuite they r out. And as for people thinking they r individual they rnt because if you buy somthing from topshop hundred of people will be wearing it so ur basically a clone!

2/17/2007 1:44 AM  
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