April 05, 2005
Below is an ad featuring 3 blonde models wearing literally the same thing in different colors. . . this is the C&C California ad.
I am sure all of you have heard of C&C California even if you don't live in the west coast, since its all over the fashion magazines and literally all over the nation. I don't understand WHY they are making such a big deal out of it and WHY they are charging such an outrageous price for something so ordinary and plain.
This classic tee is their signature item. And it is worth $46. I am speechless.
Granted they DO vary their products a bit besides the colors. Through tie-dying. . .
. . and widening the neckline. How fascinating.
The concept of C&C is to create the "Perfect Tee." It should be "easy and wearable, yet certain to exude a laid back appeal," and is especially designed to be layered and mixed. These tee's are certainly all those things stated above. But one can't help but think that this purpose can be similarly achieved with Gap tees, like this one here. This too is 100% cotton, plus it CAN be machine washed. That is an extra bonus. Who wants a plain ol' tee that has to be handwashed anyway?
The charm of C&C California obviously escapes me. . . . . .