Fashion: London vs US
A good example of this is Ella Moss. The clothes they show of Ella Moss in US stores (left) just doesn't do justice to her! At this fabulous store that sells mixed brands called Brown Focus they sold some gorgeous Ella Moss creations that were intricate, innovative and cute (right-although this is perhaps not the best example since Brown's online presentation is not exactly that good).
Even their "cheap" high street stores were great. After oogling at their site for so long, I finally stepped foot into a real top shop store. It was crazy! On the friday afternoon that I was there at the Oxford Street store, it was packed with shopppers trying on and buying all their wonderful, relatively good quality, super trendy clothes, shoes and accessories. But the weird thing is, unlike H&M, the stuff there wasn't even that cheap! Sadly, I had to limit my purchases. . by a lot. I finally DID settle on this cute Chloe lookalike crocheted camisole that was only £16 ~ $30USD (left). Unfortunately, the turnover rate was so high that they'd already ran out of them in size 8 that wasn't foundation/lipstick stained. . . :( I also considered these thongs too. They're simple but cute, perfect for me to traipse around campus in. But again, £36~S70USD for a H&M/Zara quality pair of thongs seemed a bit steep.
So you can see how shopping in London can also be very depressing. Yes they may be prettier, edgier and all, but they are also even more expensive and unaffordable.