The where is no other then good ol' London, the land of funky clothes. And the who is 32-year-old Danny Sullivan, who having witnessed too much normality in this world, was moved to launch the Irregular choice shoe label. He wanted to ". . do something mad and adventurous, something based on an irregular concept," and Irregular choice is surely all that. And we love it. Since 1999, it has grown from a small little known brand in Europe, to a highly respected international brand, always pushing fashion to new limits.
Here are some of this season's hottest. .
The floral wedges with a slimmed down heel
The typical floral pointy flat with a twist. I tried these on as well, and they are real cute!