March 29, 2007

Bebe SS07

I must say, I've been impressed with Bebe's marketing techniques lately. They've managed to present themselves as ladylike, sophisticated, stylish and chic.
Through Mischa, they also appeal to the young and trendy. These ad campaigns really makes me want to go out and buy this trench coat (unfortunately, the site says it is not available for sale. Why do they even bother to shoot this if its not even available sale??). . .

. . . and this dress. . . . . . and basically everything in the catalog as well. Even though the fashion in the catalog seems to be targeted at a more sophisticated audience, it just looks soooo cool with this jet as a backdrop!
Their website is quite well designed, comprehensive and easy to navigate too. And some of the clothes shown actually look nice.

The only problem with all this is their actual store and products. Have you BEEN to a BEBE store? Because the ambiance it emanates feels nothing like this. I've tried. I've been inside many times trying to look for remnants of this style, I even asked if they had this dress that Mischa was wearing in the ad (to which the sales people told me they have never seen in the store before)- nothing.
In reality, the actual store feels cheap, and most of the clothes look cheap, slutty and way overpriced, like these two tops shown above.

Even Eva Longoria- who always looks so chic and elegant- looks cheap wearing this Bebe top on the cover of this month's Cosmopolitan.

So kudos to Bebe's marketing and web design team, and to those in the Bebe design and store concept team- a little revamping is in order.The products have to FIT the image!

43 Comments:

Anonymous mimi said...

the black and white dress mischa is wearing in the second photo is so pretty!

3/30/2007 9:31 AM  
Anonymous brenny said...

yeah i agree that the clothes are amazing, but i can't stand the stores

3/30/2007 10:00 AM  
Blogger Rogers Place said...

The black and whit dress in photo 2 ~~~ super.

3/30/2007 11:07 AM  
Anonymous Anonymous said...

The dress is available here: http://www.bebe.com/gp/product/B000KSHXYS

Gorgeous.

3/30/2007 11:51 AM  
Anonymous Anonymous said...

Hey Ladies!

I have always adored the Bebe adds in Vogue, but the Bebe store is always horribley tacky. There are 3 Bebe stores in 3 of my local malls and all of the Bebe stores sell extremely trashy clothing and even the manicans looks cheap and skanky. It' not cute or becomming.

3/30/2007 2:12 PM  
Anonymous Anonymous said...

I also find something lacking in the clothes themselves. The designs are always just-this-side of chic and their fabrics look and feel cheap (even if the tag says 100% silk, it looks like synthetic to me!). It'd be OK, though, if it weren't all so bloody overpriced!!

3/30/2007 4:40 PM  
Anonymous Anonymous said...

I AM SORRY, BUT I DO NOT AGREE!!
I DONT KNOW WHAT BEBE STORES YOU HAVE BEEN LOOKING AT.. BUT THE ONES IN MY CITY ARE FAB!

THOUGH I AGREE THERE ARE A FEW TRASHY SHIRTS AND LOW CUT TANKS. THE CLOTHES I HAVE PURCHASED ARE PERFECT FOR THE OFFICE.. YES THE OFFICE! I HAVE BOUGHT PENCILS SKIRTS,BUTTON UP BLOUSES,DRESSES,SHORTS.. YOU GET THE PICTURE..

3/31/2007 12:51 AM  
Anonymous ANA said...

The outfits that are not "available" online.. are available through the catalog. I know for a fact!All you have to do is call BEBE...

3/31/2007 12:54 AM  
Blogger Jennine said...

oh yeah, the clothes do look alot more sophisticated on the ad campaign. the clothes are certainly hit or miss. i have quite a few bebe pieces in my wardrobe. they do make clothes that fit my figure better, and the silks have stretch in them so they are more comfortable. that said, they do carry alot of slutty clothes. i guess it depends on how you wear them.

3/31/2007 1:25 AM  
Blogger ENID P. said...

Some things at Bebe are great and other things look cheap like you say...
It's the workmanship and construction of the garment that makes it look cheap. Sometimes its really cute though...so I buy it anyway...
ENID P.

3/31/2007 1:31 AM  
Anonymous Jocelyn said...

I agree about BeBe, it looks cheap but the prices aren't so cheap! Another (horrifying!) tidbit -while in Vancouver, I saw protesters outside the Bebe store and they claimed that some of the "faux fur" fringed items were actually DOG HAIR from China! Ewwww.

3/31/2007 2:29 AM  
Anonymous Anonymous said...

I am so glad someone has been able to verbalize exactly what I feel about bebe. I have spent countless hours trying to replicate or at least resemble looks from their advertisements, just to find that their clothes actually look very slutty and cheap. I dont even bother going in the store, anymore.

3/31/2007 3:27 AM  
Blogger Corine said...

Those ads look SOOO amazing! And I totally agree! For the longest time there was a Bebe store in my local mall (thank GOD it closed down) and every time my friends and I went shopping, we'd purposely go out of our way not to pass it! The clothes are SOOO trashy in the store!

3/31/2007 4:35 AM  
Blogger emily said...

i work for the website of a major bebe competitor... i feel your pain. a lot of campaign clothing is made specifically for campaign images, or clothing from other countries is used in american images. also, the samples shot are not 100% of what you buy on the rack. another thing to remember is that stores like bebe do not make their own clothing and accessories-- they have designers, yes, but shop out a lot of design and all production work to vendors. when product descriptions are being written, fabric content may not be available information, so beware of words like "silky"-- because when we write copy, we can't claim its silk, but don't know what the hell it is!

3/31/2007 5:58 AM  
Anonymous Anonymous said...

since when does eva look chic and elegant???

and of course, clothes tend to look good on mischa and ABB (that's the model, no?)

3/31/2007 6:49 AM  
Blogger fashion me this said...

gah i just go to the store for tracksuits
once i found a chocolate blazer with rose lining that fit INCREDIBLY
the thing is with bebe, its hard to find something nice, but when you do, you really like it.

4/01/2007 12:49 AM  
Blogger Elle said...

i agree the only thing that seems to be in the bebe store is a few dressy tops and whole lot of bebe sport thing with bebe in rinestones plastered on the butt and jacket or w.e of everything.

4/01/2007 1:27 AM  
Anonymous Anonymous said...

i don't know about where you live...but the bebe store here in toronto is actually really nice and sophisticated-looking.

4/02/2007 8:04 AM  
Anonymous alis said...

Did you see Eva Longoria's birthday dress? It was Bebe and she looked really beautiful in it.

4/02/2007 7:18 PM  
Anonymous Anonymous said...

SO you are all saying because I wear a lot of bebe I dress cheap?
I wear bebe and dress very classy.
I think that you need to stop talking so harshly about bebe, if you don't want to wear it then don't! Oh and EVA looked great in that bebe top!!!

4/21/2007 2:30 PM  
Anonymous Anonymous said...

I don't think all Bebe clothes look trashy. I have a few tops by them but the clothes are overpriced and a lot of the clothes and dresses are not practical to wear everyday. I don't like it that a lot of their clothes have their logo all over it, although well designed I don't buy for that reason. And some of the clothes are too revealing..like their dresses and halter tops. How can you wear a bra with those tops, everything would show. or is it that are you not supposed to wear a bra or something? No chance bebe.

6/22/2007 10:52 PM  
Anonymous Anonymous said...

I disagree with most of you!!! Bebe clothing is flattering, sexy, classy, and sophisticated. I attend The Fashion Institute of Design and Merchandise in L.A. and our instuctors speak very highly of this company. You can wear this clothing to work or for a night out on the town. Bebe's clothing is NOT TRASHY and the bebe stores I shop at in Newport Beach, CA are presented well and always have helpful staff willing to find you the right fit. If you think this clothing is tacky maybe you should take a second to re-evaluate your situation, pause, deep breathe, sip some coffeeee..THINKKKKK..hmmmm..maybe you have a serious problem. F.Y.I. Bebe clothing is not going to look amazing on you if your a size 10, on that note don't expect anything to look amazing on your silhouette it's just not possible. Now go to you local Forever 21 and get ur shopee shopp on there, then you can go disgrace their name kkk since that's more in your price range. :)

7/19/2007 4:10 PM  
Anonymous apar p. said...

I have a $183 gift cetificate/store credit from bebe that was my mothers who passed away, since money is tight i would like to sell this, please help me. Thank you and god bless.

E-mail me if you are interested

Apar814@hotmail.com

7/31/2007 4:54 AM  
Anonymous Anonymous said...

I like their web and ad campaigns:clothes and models look good, though sometimes a little on a slutty side.
Stores look bad, plain bad. First off the store design needs revamping. Sales force needs major revamping:in most stores girls are young, have tons of make up, look very cheap, and, no, they do not look like models, more like street walkers. Actual clothing needs to be of a better quality: ads and campaigns may look good but fabrics and seams are getting and ''F'' from me. So much popular satin trench coat in multitude of colors feels very heavy on, fabric is not flexible, and seams and stitching looks cheap-check out for yourself.
Bebe needs to remove focus from 18yr olds and move it toward more sophisticated and sexy young women 25-35! Oh! Jewelry looks good on photos but so cheap in real life. I would pay more if they would only make higher quality clothing, but for now I stick to higher quality designs and only have very few more classic pieces from BEBE.
And please BEBE stop making these high wasted,floaty princess cut tops that go to the hips--every teen has them and they look sooooo cheap!

9/06/2007 5:23 PM  
Anonymous Anonymous said...

bebe has always made very provocative, if not risque, clothing. I agree that the quality of their clothes may have declined in recent years.

HOWEVER, I can tell you all that I am a long time bebe customer and wear their clothes to work all the time.

As with any brand, it depends what you take away from it to make it your own. In my case, I pretty much have only bought bebe suits (I own a ton!) and I've always been complimented on them. Of course, it helps that I have a great body and great legs.

11/15/2007 12:54 AM  
Anonymous Anonymous said...

NOT SURE WHERE YOU ALL LIVE BUT I HAVE FOUND ALL THE STUFF IN THE ADS HERE ON RODEO DR. BEBE STORE. ITS ALL COLLECTION ITEMS WHICH ARE AT LEAST 5X THE REGULAR BEBE PRICES..BUT THEN ONLY A FEW OTHER PPL WILL OWN THE PIECES.. THE CLOTHES IS REALLY NICE. THE SAD THING IS THEY ARE DISCONTINUING THE COLLECTION ON RODEO :(

1/12/2008 4:43 PM  
Anonymous Anonymous said...

You girls are so dumb!
Bebe& Bebe sport have high quality clothes and yes its expensive but worth it,but i guess some people are mad they cant afford it,get over it!
The clothes is unique and fabulous and only skinny and slender people should wear bebe!It looks ridiculous on fat thick girls its disgusting!
So get money buy bebe cause you will love it & the clothes material matters!
Its not slutty it may look slutty on you thats why you mad but if you got a great body you can pull it off bitchez

7/06/2008 8:48 AM  
Anonymous Anonymous said...

I am a size 0 and have no qualms about spending money on beautiful, classy, well-made clothing. I have yet to find anything other than cheap looking clubbing outfits and embarrassingly provocative workwear at Bebe. And the real tell-tale sign that it's not top notch? Take a look at the customers shopping in the store and the employees next time you pass by and you'll get the idea.

11/06/2008 7:34 AM  
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Blogger sheenbean said...

I love Bebe and I feel that the clothes are designed for sexy business women. This is what I find when I visit my local stores, which are Alantic City and King of Prussia. If the product reads scank then maybe that is what you are or what you make it!

3/01/2010 5:17 AM  
Anonymous Anonymous said...

Bebe is totally tacky but they have good marketing strategies! They use great models in their ads. All the girls I know that love Bebe live for the trashy look and don't mind admitting it. That's great for them, but not for me! This seems to be a trend in the USA right now, tattoos all over the place, etc. I am not a fan! I'll take old school glam like Audrey Hepburn over this any day and quite frankly, some classy guys agree too! You can be sexy and yet classy at the same time. The fabrics, the cut, manufacturing and sometimes even just the styling are cheap cheap cheap.

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Anonymous Jenn said...

I think that all stores are going to have some stuff you like and some you dont. i like many of Bebe's clothing. & i dont know what stores everyone else is going to, but here in New York City where i live, the stores look perfectly fine and the workers are really helpful and the store looks nice and classy. maybe if you live in a state like texas or virginia or even north or south carolina, the stores arent going to look as good and kept as the ones in NYC and California. i like bebe clothing, and i mean no offense when i say this, but bebe is made for small girls like myself so the clothes may not look good on certain sizes. but if you really dont like them, but have an open mind about clothing, asos is a wonderful website to look at clothes! =)

6/13/2011 7:53 AM  
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This comment has been removed by the author.

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Blogger reeree_03 said...

Hi,

I selling a pair of Size 8 Chantal Bebe shoes on Ebay. Check them out! Username: ReeRee_03. Thanks!

12/29/2012 7:53 AM  

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