March 21, 2007

SS07 Trend: Permenant Hair Straightening

Straight hair was all the rage in the SS07 runway shows and the uber glamourous Oscars. Now we all know that the models and celebs have professional hair stylist straightening their hair with brushes and straighteners. But how could normal people like us get such perfect straight hair? Most people would buy hair straighteners, like the much-beloved T3. But we also know that using hair straighteners all the time (admit it- so many people are guilty of this!) is not great for your hair. OK so my point is, here's another idea: permenant hair straightening.
Japanese negative ionic hair striaghtening (don't know the proper name) was very popular back around seven years ago. I did it twice, once when I was fifteen and the once when I was sixteen. I loved it -it made my hair seriously shiny, easy to manage, there were never knots (believe me my hair was long), and my hair looked perfectly blew-dry 24/7. And to my surprise, the hair striaghtening didn't seem to dry out my hair (I almost never found split ends.) Oh how I miss those days. The only disadvantage was that during the first month, my hair looked dead -shiny, but limp. Thankfully, my hair got more volume after it grew out a bit.

How long did the straightened hair last? It depends how much of the straightened hair you cut off. For example for my second time, I didn't get a proper hair cut (I just trimmed it myself) for two years, and so my hair looked somewhat naturally straight for that second year.
However, here's just a little warning: some people may have side effects. I have a friend who got her hair striaghtened and some of her hair fell off. But I also had another friend whose hair was originally wavy, had a wonderful time with straightened and frizz-free hair for eight months.

Anyone planning to have fun with this straightened hair trend this spring/summer? And if you've had permenantly straightened hair before, did you have a good or bad experience?
Photo sources:


Anonymous Anonymous said...

I love this trend, think it looks great. But those who simply want to control their uncontrollable hair should be aware that it looks kinked on seriously frizzy or curly hair and obviously won't grow out well.

3/21/2007 5:40 AM  
Anonymous Leanne said...

It's called TR for thermal reconditioning where the intramolecular bonds in your hair get "dissociated" with chemicals, then "rearranged" with straight combing and flat ironing, and "solidifies" with neutralization (forgiveness...I'm using these words very loosely). The two most popular manufacturers I know are Liscio and Yuko. This can be very costly depending on the curliness, length of your hair and the experience of the stylist.
Pick your stylist wisely because it would be a waste of $500 (average) for underprocessed or overprocessed hair.
I'm unaware of any new technology for permanent hair straightening though.

3/21/2007 5:43 AM  
Anonymous brenny said...

this is so good to hear
my hair is naturally straight
as much as i try, i can't get a single wave in it every
so now i don't have to worry about that

3/21/2007 6:13 AM  
Anonymous Anonymous said...

I got it done a few years ago and I loved it! My hair was perfect like in a shampoo commercial for 6 months. I am thinking about getting it done again now that I moved to a more humid climate and my hair has become more curly and unmanageable.

3/21/2007 6:20 AM  
Anonymous woahhh said...

i did it before too. i had very thick hair that was like Annie ringlet curly, and looked very odd on me. i got it done the first time when i was 15, and again a few months later. Now i have to go back and do it again. I do it every 6-8 months, but it made my hair manageable and good. really amazing.

3/21/2007 6:37 AM  
Blogger Harrods Girl said...

Leanne: Yup, I think the hair straightening I got was the Yuko one.

3/21/2007 6:50 AM  
Anonymous Kay said...

I've had it done once and it didn't work for me. The next day, it was already flipping left right and center! I don't know if it was because my hair was just below shoulder length or what but my friend who did it at the same place I did had super straight silky hair! Needless to say I was extremely unhappy!

I now swear by my ceramic hair straigtener! It works and it only cost be around $50!

3/21/2007 8:55 AM  
Blogger lindz said...

It is so NOT worth it to chemically straighten your hair. Once it grows out and it gets that half straightened half wavy look, you're gonna have to straighten the wavy part everyday or else you'll look like a freak. However, I do like the straight look.

3/21/2007 9:07 AM  
Anonymous Anonymous said...

I think it's definitely worth the time and money to get japanese straightening. I had my hair first done a few years ago and it's made my hair a lot easier to manage and less frizzy. It doesn't look too bad once your roots grow out and if you have a good ceramic straightener it should do the trick. The only negative is that after a while your hair tends to dry out and split so a leave in conditioner is a good idea. If your wondering about permanent straightening, go for it!

3/21/2007 9:47 AM  
Anonymous Anonymous said...

They're constantly trying to sell me ceramic heat straighteners at the mall stands...don't put fire in their bellies now. I'll keep my trademark curls, they'll be all the rage on the runways down the road...

3/21/2007 10:13 AM  
Anonymous Anonymous said...

I can't believe how expensive it is in the US. I got my hair straightened in Indonesia for less than $100. And it wasn't at any measly side of the road salons, it was a professional salon. It's the labor in US that makes it so expensive. The results were perfect. I was complimented the minute I stepped out of the salon, literally.

3/21/2007 10:31 AM  
Anonymous mimi said...

im one of the people with naturally dead straight hair, and to be honest i hate it! i think it's really boring. ive ALWAYS wanted curly/wavy hair.. always want what you cant have!

3/21/2007 11:23 AM  
Blogger East-West Hybrid said...

The newest thing these days is to get "volume magic straight" which doesn't leave your hair as limp as before. If you want the regular straight perm, it's called "magic straight" and usually costs around $150-$200 for medium length hair (shoulder length to one or two inches longer). The secret is to go to your local Chinatown or Koreatown to get it. Most American salons (i.e. Vidal Sassoon and Dass Salons, etc.) overcharge for this perm and usually do not have the latest technology for it. However, the downside is that if you're a non-Asian and head over to China/Koreatown, you're probably going to get ripped off. Solution? Make friends with an Asian person (who can speak Chinese/Korean FLUENTLY) immediately and get them to accompany you.

3/21/2007 12:48 PM  
Anonymous lorelei said...

here where i am, straightened hair was a trend 5, 6 years back and a lot of people are still spotting straightened hair. we call the straightening, rebonding. and ever since, there has been many variations like icy rebonding, which is supposedly better to your hair. i did my hair yearly at a salon which used shiseido rebonding cream and i thought it looks pretty good.. natural and all :) is ard 100USD and lasts up to 6 months depending on your hair. I did once in china too. was fine.

3/21/2007 12:54 PM  
Blogger Miss V. said...

A lot of people still get their hair straightened out here, and it's an option for me since I've grown out of my wavy hair phrase.

3/21/2007 2:34 PM  
Anonymous lyraine said...

it's called rebonding. only problem. it really dries out the hair. cos they break the bonds in the hair then "rebond"s the hair back..

but as long as u wanna look good. it's ok cos the hair doesn't look dry. but actually is from within.

just make sure u care for it after.

a good rebonding stylist. will make sure that the effect is not limp tho. just uber straight.

problem is once it grows out abt 3 inches. if ur hair is naturally very frizzy or curly, may look a lil weird with ur roots fuzzy and everywhere else shiny

3/21/2007 6:09 PM  
Anonymous Anonymous said...

fortunately for me, my hair is naturally straight :)

anyway, what abt the bob, the inverted bob hairstyle? any stars sporting such a cut?

3/21/2007 7:36 PM  
Anonymous Venusia said...

I used to have straight hair and hated it, always felt it was sticking to my neck. For some strange miraculous reason (probably pregnancy) my hair started waving and now I finally have tousled textured bed head. My sister is addicted to her ceramic plates, but that look does nothing for me. It makes me look like I have a tiny head.

3/21/2007 11:49 PM  
Anonymous Anonymous said...

i have to agree with some of the previous comments - straightening in asia is SO mucu better than straightening in the US. i had thermal reconditioning done several times ... but i could never get the results that i received in korea/japan which was also only a fraction of the price i paid in nyc.

3/22/2007 2:03 AM  
Anonymous Anonymous said...

I have been doing this permanent hair straightening every 5 months or so for 2 years (in fact I just did it again a few days ago) and it is such a miracle! I never used to be able to wear my hair down because it was so puffy, curly, and frizzy. I did not necessarily do it for the straight "look", but more for the managability. I can wear my hair down and it's so much easier now! The ONLY bad thing is that it's expensive (each time around $400) but other than that it's an absolute miracle!

3/22/2007 8:01 AM  
Anonymous plain.jane said...

it's very common in asian countries. it's called rebonding.. the effect is very natural. not washboard straight..

3/22/2007 11:47 AM  
Blogger sara said...

I've wanted to do that for so long, but I can't afford it so I'll have to stick with My Chi

3/25/2007 4:33 AM  
Anonymous Kitten said...

Ah...I do mine every year cos I can't stand frizzy hair. I live in Malaysia, and it only cost me an equivalent of USD50, and it's perfect! My hair is silky straight, I don't need to go to the salon to have it blow-dried every few days and it's really worth it in the long run.

3/26/2007 1:50 PM  
Anonymous alis said...

i saw something on TV, it's called re-texturising(i think), and it is said to not only straighten the hair, but completely change the texture from rough to silky and soft. Takes 3 hours to apply and lasts for a few months. And it is said to not harm hair the way regular straightening does. Sorry this is all I know, maybe you'll want to learn more about this..

4/02/2007 7:42 PM  
Anonymous janet said...

i heard of many terms such as: japanese straight perm, magic perm, thermal conditioning. i did it 3x in l.a. & once my hair fell out in chunks. but it was temporary. i plan on doing it this fri in nyc & have great references if anyone needs one. I currently reside in boston but the going price here average $500-700 depending on length of hair. it takes about 3-5 hrs. i'm currently doing it at a promo price of $150 (includes hair cut) from an x-bumble & bumble employee. good luck everyone!

4/03/2007 5:48 PM  
Anonymous Anonymous said...

I would like to get the rebonding, but I am not sure either having it in the US or Korea /Japan, or Indonesia???!!!
I really have a frizzy hair that I can't stand anymore!!!I would like to change it to a straight one!can anybody help me to decide?

6/28/2007 8:54 AM  
Anonymous Anonymous said...

Well.. I've been reading all these comments and I'm wondering, where do you get rebonding treatment with JAPANESE cream or chemicals that give you that great result? Is there any available in Sydney, Australia?

Please help! Cause the rebonding treatment I'm receiving at the moment isn't doing a very good job.

Thanks =)

7/09/2007 4:29 PM  
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Anonymous Rox said...

Hi Kitten, or anyone else, I had Yuko done a year ago and will be travelling to Malaysia this summer and hope to have my hair straightened/rebonded there as I know it will be much cheaper. Can you recommend a reliable salon/hairdresser please? Thanks!

4/27/2008 1:18 AM  
Anonymous Anonymous said...

i hate getting up at four o'clock in the morning to straighten my hair. and then once i get to school im puffier then ever!!! hair sucks sumtimes

7/23/2008 1:14 PM  
Anonymous Anonymous said...

heyy i have been straighten my hair every day and my hair is really curly so it takes a long time and i have been thinking about getting one. But i am scared that my hair will fall out

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