November 20, 2007

What do you think of ASOS?

A few weeks ago, I had a party to go to and no new dress to wear. My friend told me to check out, which if you don't know, is a site famous for selling clothes that are 'in the style of x celebrity' and also clothes from a few UK high street brands (like Oasis, French Connection and Mina).
So after spending some time on it, I didn't know what to think about it. Because
a) ASOS has no physical store and you never know how the clothing item is like in real life until you've actually felt it.
b) The prices are high-street prices, meaning very affordable. This again, makes me very suspicious of how the clothes would look and fit.
c) I've heard mix reviews from friends. A few of my friends said the clothes were decent, and one wasn't a fan of the quality.
d) If I wanted to return the clothes, I would have to mail them back. Talk about inconvenient and the extra cost involved!

These two black dresses are classy and stylish. The quality looks decent too. I especially like the sequinned one.

The red dress is quite cute, and the silver, sequinned dress is perfect for this party season!
Now these are examples of what I think are poor quality and design. The black dress's material looks cheap and the gems a bit too plastic-y. OK, I know the dress doesn't actaully cost a lot (38 pounds), but I have no desire to wear that material. As for the cream-coloured sequined dress, the design is just not very flattering.
This is the dress that has got me seriously thinking to give ASOS a go. I really like this dress. It's stylish, pretty and very youthful.
And on a closer look, even the beads and sequins look ok in quality. So should I dive in and get this dress?
Another dress I'm liking is this waistcoat dress. It's cute and cool. It's made of all polyester though, so I'm not sure how it'll look in real life.
So I need your opinion: If you've ever bought anything (or seen your friend's purchases) from ASOS, let me know what you think of them! Oh, and what do you think of the last two dresses?
Image credits:


Blogger Patent Shoes && Rants said...

I would get that dress you really like. If it were me I would get it the moment I laid eyes on it.

If it doesn't fit it or you end up not liking it its only a seven dollar cost. But if you do like it you have a hot new dress! Which one means more to you?

Hope I helped!


11/20/2007 10:28 AM  
Anonymous janie said...

the "cream coloured one" is supposed to be a replica of a vintage balenciaga that both sienna miller and katie holmes wore
of course if you knew anything about fashion, you would know this ....

11/20/2007 11:07 AM  
Blogger Harrods Girl said...

janie -Erm yes, I knew that but I didn't see the great need to include that in my post...

11/20/2007 11:31 AM  
Blogger East-West Hybrid said...

I've ordered a few things from ASOS and found their quality to be quite good. It's probably on par with the better made items from Topshop and Warehouse. The house brand of shoes are a bit flimsy, but they make great going out shoes. If you approach them [the shoes] with the wear 'em and trash 'em attitude then you won't be disappointed.

11/20/2007 12:05 PM  
Blogger Livi said...

The last black dress is absolutely gorgeous!!

11/20/2007 1:17 PM  
Blogger Sherry said...

Wow, some people on this blog are really rude. Anyway, I haven't seen any of these but the cream dress that you like is cute.

11/20/2007 1:25 PM  
Blogger Atira & Veronica said...

This comment has been removed by the author.

11/20/2007 1:26 PM  
Anonymous Anonymous said...

I don't really have any comments about the other dresses, but I love the black sequin one! Very cute. There's a coat on that I am in love with, but they're all out of my size. :(

11/20/2007 1:27 PM  
Anonymous Lis said...

i really do like this site
but i donno if i could trust a site like this.. :S sorry i get pretty paranoide.<3
i mean what if you buy $120 dress and the site says it french connection and when you get it in the package and it's not french connection?

11/20/2007 3:06 PM  
Anonymous Emilee said...

I bought a very cute and cheap "leather" bag on this site. (I knew it was fake). It arrived with a small scratch on it and when I emailed to let them know, they sent me a new bag immediately and didn't make me send back the other one! Great customer service!

11/20/2007 3:35 PM  
Blogger Candy said...

my sister has bought a lot of stuff from asos.. and they've turned out to be really nice and have good quality :)

there's always a first time for everything right? plus you can always return them and ask for refund, if you really don't like them..

hope i could help :)

11/20/2007 5:44 PM  
Anonymous Anonymous said...

I've got a couple of things from there, some are hits and some are misses, but generally hits! I think the runway video helps you check out the cut and how a dress falls/moves (:

11/20/2007 7:35 PM  
Blogger alis said...

lis, asos how been around for years so i dont think they'd be selling fake french connection, as they already clearly state they sell replica of designer things...
anyways, my boyfriend and his brother ordered some stuff years ago and they said they didn'T like the quality, and that they looked nowhere near as good as the pictures. and the items they ordered were mainly knit caps and winter accessories..

11/20/2007 8:53 PM  
Anonymous Anonymous said...

i had a look at the side and my overall impression was that it looked rather cheap than stylish... although i really liked the dresses you picked out i personally probably wouldnt order there...

11/20/2007 9:41 PM  
Blogger Stella Bella said...

I've bought a lot of things on ASOS in the past. The quality is not bad at all. :)

11/20/2007 10:11 PM  
Anonymous hammerimissu said...

Those are adorable! Great collection for the prices. Love this blog. Let us know how the quality turns out.

11/20/2007 11:19 PM  
Anonymous Anonymous said...

its awful qualilty! and they often dont look like the pics.
trust me, i was a asos addict until i came to my senses LOL

11/20/2007 11:20 PM  
Blogger VertigoVirgo said...

So far its seems okay to me, I like the fact that you can switch up price conversions...not like TopShop. I think that you also have to understand that most people are on a budget, and do shopping for party dresses or going out clothes on a whim...most of the stuff I buy, I only wear fact I dont think I've ever worn anything to a party or going out I dont want to spend a grip for somthing that will only get one wear...BUT, I also don't want my stuff lookin' like Forever 21 either.

11/21/2007 12:11 AM  
Anonymous Anonymous said...

I've purchased from their own products before, the quality was poor and I send most items back. They look fab in the pics but leave a lot to be desired in real life, I was wondering whether it was even a pic of the same item.

11/21/2007 12:56 AM  
Blogger Ellen-insearch-of said...

i sent most items back. the better it looks, the crappier it is in reality. i almost send back everything and the sizes are never true.

11/21/2007 1:11 AM  
Blogger broadwayboundbabe said...

I LOVE the waistcoat dress!
p.s Lay off, janie

11/21/2007 1:20 AM  
Blogger jadorevogue said...

I haven't ordered anything from Asos yet, but, like you I've been wondering about the quality.
I think you'll have to try to order once and see for yourself. Some people that've commented here have said it's not so good quality and others say it is, so I think it's just different between products.
As for your picks in the post, I absolutely love the cream coloured one!

11/21/2007 1:23 AM  
Anonymous Anonymous said...

The cream coloured dress with the sequins looks like a knock-off of the Balenciaga dress Sienna Miller got photographed wearing earlier this year.

11/21/2007 3:50 AM  
Anonymous a. said...

I have to admit that I like the black cheap-looking one best, in terms of design and style. If I were you, I'd get the one you like, though.

11/21/2007 3:55 AM  
Anonymous Anonymous said...

its crap quality in my opinion so i dont think the sequin and beaded one is a good option since the beads would probably fall off in like days.

i suggest you to order something without all the beading, probably the first black one would be the best option if you wanted to order somethign

11/21/2007 3:56 AM  
Blogger Liv said...

I totally agree with you! I've always wanted to buy something from ASOS but I keep mmmmmring and ahhhring because of all the points you listed before. Some of the clothes look really good but I've always wondered why they are so cheap and I've also thought about time, delivery and returns. I'll probably brave it out someday but for now I think I'll just stick to my usually, topshop, h&m, zara, new look and the whole highstreet lot. Last two dresses - all I can say is TOTAL NO-NO! they are clearly poor material and design; you'll probably wear the thing for a few minutes before it falls apart.


Your blog rocks my world!

11/21/2007 4:34 AM  
Anonymous Anonymous said...

I've bought from ASOS before but I find the quality not what I expect. I recently found a great new site It's got a wide range of products and prices, the quality of excellent, deliveries are very quick and they offer free returns. ASOS are a huge success story but I prefer better quality and customer service.

11/21/2007 4:42 AM  
Anonymous Anonymous said...


11/21/2007 5:03 AM  
Anonymous Fashion a La Mode said...

I am so excited to have a new site to shop!! Thanks for sharing. And yeah that silver sparkly dress is off the hook!!

My Fashion BlogMy Fashion Blog

11/21/2007 6:05 AM  
Blogger Marie said...

the quality is terrible, the low price is key to this as you feel you cant complain, the awkward returns are also key to this, it prevents women bothering- matierials are the worst, thinner than seen, they enhance everything, nothing looks see through until it arrives, belive me, this sight seems almost fum and home made, take alook at the chairmen and financial backers all men, all money mad. the shoes never fit right, a smart site that may as well be a market stall for the quality...

11/21/2007 7:28 AM  
Anonymous ONLINE STYLIST said...

As I am working in fashion industry with Hollywood celebrities and consult people online how to look better, I would say this resource is quite good. I would really use it in my online consulting.

11/21/2007 10:25 AM  
Anonymous Cassandra said...


I have like three dresses from ASOS and my friends and I love shopping there for high-fashion looking clothes.

I think it's worth it, though the quality definitely isn't all that great. They are alright, but I guess you're paying for the designs.

11/21/2007 10:31 AM  
Anonymous felicite said...

I've bought earrings and necklaces from ASOS before and they were pretty decent (I'm quite picky about the look of quality)
I guess sometimes you can tell what might be a rattier material so dont fall for those! :)

By the way, anyone knows whats good to buy in HAWAII? any designers cheaper there or factory outlets stuff? generally love bottega, marc and A&F stuff.

Thanks lots and this blog is really fun.

11/21/2007 12:20 PM  
Anonymous Anonymous said...

i bought two dresses and two tops from asos once, and i sent all but one top back, and even that had to be altered. the clothes are not true to size AT ALL. every now and then i look at and feel tempted by all the pretty pictures, then i remember my one and only extremely unsatisfactory purchase and stop myself from reaching for my abused credit card.

11/21/2007 3:05 PM  
Blogger Baby Jess said...

thank you for this post. I've always wondered about asos because it does seem like topshop to me. did you end up buying from them/how was the quality?

11/21/2007 3:39 PM  
Anonymous Anonymous said...

go to

i love it!

11/21/2007 4:16 PM  
Anonymous Ali said...

anonymous ..... if you like netaporter have a look at

Not as much choice but some fantastic dresses to chose from.

I recently bought this and it looks stunning on.

11/21/2007 5:56 PM  
Blogger Jo said...

I've wondered about the quality on that site as well. And judging by the comments- I'm still confused! :P

11/21/2007 7:23 PM  
Blogger April said...

im actually a regular shopper from this site. it is very trustworthy in terms of delivery and ur account of course.

first of all, when they it is brand 'x' it really is brand x.

when it comes to their own brand shoes, it's no the best the quality is very decent. i think the same for the own-brand clothes.

and you should look out for their regular 75% off sales, theres a lot of amazing deals

and yeah you have to spend to send them back

11/22/2007 3:53 AM  
Anonymous Anonymous said...

i actually ordered the black sequinned dress, only in grey but i wasn't very impressed with it when it arrived. am probably going to send it back

11/22/2007 6:03 AM  
Anonymous Grace said...

Well, if I were you I would buy the polyester dress. Don't buy anything polyester, unless it's made with other stuff.

11/22/2007 9:05 AM  
Blogger bohemian at heart said...

janie, what a bitch.
good luck dress hunting- im doing the same.

11/24/2007 4:04 PM  
Anonymous Anonymous said...

I bought several things from ASOS and almost had to return them all because of the sizing problems, their clothes and shoes (I mean ASOS products, not the exclusive brands) are hardly ever true to size, so I would recommend to always size up. The quality is not excellent but the prices are good. I was pleased with the fast shipping and professional customer service (they actually answer your emails). Don't worry, you'll get what you ordered. Also: it is quite easy to find disocunt codes on the web.

11/26/2007 12:40 AM  
Blogger Jack Yan said...

Interesting thoughts. I personally have never ordered clothes online, I prefer to go and try something on in a store. 1/2 the time something off the rack will only look good on certain body types, so I assume it's even more of a hit and miss way of shopping from ASOS.

11/26/2007 11:16 AM  
Blogger Carrick said...

Is it just me (i.e. am i getting really old), or are styles these days completely tacky??? Most often, a dress with a really cool cut will just be completely ruined with a retarded array of cheap-looking sparkly crap. What's up with that???

11/27/2007 8:41 AM  
Anonymous Anonymous said...

i got my ball dress for £15 on this site in the sale. decent quality for the price and I probably looked the best out of all my companions, for the least money :P
also, if it says French Connection, it's French Connection. This isn't some dodgy site, it's like Topshop online and they happen to carry other high street fashion retailers in addition to their own, probably to encourage people to shop there.

12/25/2007 7:40 AM  
Anonymous Anonymous said...

i also had to return an item and it was easy peasy, no prob although that was from the uk and was like free returns i think.

12/25/2007 7:41 AM  
Blogger Little Miss Random said...

I recently bought two dresses from ASOS which looked really good in the photos (and I wasn't the only one who thought that) only to find that the fit was rather bizarre, and the quality very poor. Essentially, the dresses looked as cheap as they cost, which wasn't a good thing. If you're buying something which isn't an in-house brand, there's a higher chance that the quality will be pretty decent although I, for one, will not be willing to purchase anything else from ASOS. Once bitten, twice shy!

BTW, I'm in the UK and returns most definitely aren't free. You have to pay the postage for the return parcel.

Good luck with your purchase!

1/09/2008 12:23 AM  
Anonymous Anonymous said...

The quality is absolutely dire. You'd get better quality in Ethel Austins! And I agree the cut of the garments is weird, nothing fits in the right place. I know it's cheap but it's not worth the money they charge, and to have to pay for returns yourself is just a rip off.

I would suspect that the models are wearing a more expensive version of the clothing than what is sold to you and I!

Don't waste your time or money!

3/01/2008 2:56 AM  
Anonymous Anonymous said...

I have first hand experience of ASOS and I don't recommend them at all. I ordered a dress two weeks ago and it is still not here - the clothing maybe nice if you get to see it at all. I haven't had a great experience with their customer service department either - they say you should do this, and you should do that!! but they are doing nothing to help me!! spend more and buy from netaporter!! that's my advice!!

3/13/2008 4:11 AM  
Anonymous Anonymous said...

I think if you are afraid of getting horrible quality then the better bet is to go to EBAY for BCBG and other reputable names or bloomingdales when they have sales and clearance. Nordstrom also has a great section called BP, which is for juniors but most of us can still fit their clothing. I don't see how ASOS is any different than forever 21, G&G, the $10 store etc. Better safe then sorry. I say stick with names who already have steady reputations. If you have to google ASOS reviews, then you know they don't yet have a reliable reputation.

3/17/2008 1:47 AM  
Anonymous mondmelodie said...

I love, love, love asos.
I bought a pair of boots a few weeks ago, and just 4 days after the transaction - I received the boots!

Here's the kicker: they're in the UK and I'm in the States. Very impressive.

5/23/2008 2:38 PM  
Blogger tchan said...

Hi there,

I'm from the states and ive tried ordering from asos but they always cancel my order.. they claim that theres a high risk because of delivering it to the USA.

does this ever happen?

7/17/2008 3:50 AM  
Anonymous JM said...


Yeah, I just tried ordering from Asos, and they just cancelled my credit card, never had that happen before.

They want me to fax over a copy of my passport and bankstatement, at this point, I'm thinking, screw this.

From the size and material comments I'm reading above, I'm thining that might have been a blessing in disguise.


8/28/2008 11:44 PM  
Anonymous Anonymous said...

BAD BAD BAD quality!
cheap material, bad cuts.
for the quality id rather go primark!
ordered 3 dresses all ASOS own brand, returned all of them at my own cost!

9/15/2008 5:11 PM  
Anonymous Anonymous said...

I a variety of things from Asos last year that looked so cute online but not in person.The styles were similar to shirts I already owned and looked cute on my body type. I purchased 3 shirts that were very cheap quality, I have shopped at Forever21 and it still beats Asos quality on the items they sent me. One shirt was so stiff and hard and very thin material that you could see right through that didnt appear so in the photos online. I still look at the clothing but I have not ordered anything since then, I wish they allowed people to put reviews under each item.

9/19/2008 5:09 AM  
Blogger Rain said...

Bought a dress which looked nothing like picture in terms of quality. And because I accidentally without thinking took off tag to try it on not sure I can get refund, as it should have had BIG SIGN don't remove to get past automatic mode. I would rate them 2/10 you have to pay to return as well.

11/24/2008 3:45 AM  
Anonymous Anonymous said...

I would have to rate asos a 7 out of 10. there clothing is quit okay. i like them so far, and hope i can continue to recieve great service.

2/08/2009 5:24 AM  
Anonymous Anonymous said...

I have had a pretty good experience with ASOS as a first-time buyer. I bought some leather gold gladiators. They seem to be pretty good quality (not notably comfortable), and look just like I expected them to be from the picture. I also bought a skirt out of the clearance section. It was also of good quality, and fit and wore just as I expected it to. Shipping was not exactly prompt (11 days), but it was cheap ($6 to the West Coast). I would give them an 8/10

5/15/2009 8:22 AM  
Blogger belhana said...

Thank you for the wonderful effort

إني تذكـرت والذكرى مؤرقـة *مجـداً تلـيدا بأيـدينا أضعـناه

أنَّى اتجهتَ للإسـلام في بـلـدٍ * تجْده كالطيرِ مقصـوصًا جناحـاه

كـم صرفتنا يـدٌ كنـا نـصرفها * وبات يـملكنا شعب مـلكناه

بالله سل خلف بحر الروم عن عرب * بالأمس كانوا هنا واليوم قد تاهوا

وانزل دمشق وسائل صخر مسجدها * عمن بناه لعل الـصخر ينعـاه

هذى معـالم خرس كـل واحـدة * منهن قامت خطيبـا فاغرا فـاه

الله يعلم ما قلبت سـيرتهم يومـا * وأخطـأ دمـع الـعين مـجراه

يا من يرى عمـراتكسوه بردته * الزيت أدمٌ لـه والكـوخ مـأواه

يهتز كسـرى على كرسيه فرقـا * من خوفه ، وملوك الروم تخشـاه

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7/05/2009 9:40 PM  
Blogger belhana said...

Thank you for the wonderful effort

إني تذكـرت والذكرى مؤرقـة *مجـداً تلـيدا بأيـدينا أضعـناه

أنَّى اتجهتَ للإسـلام في بـلـدٍ * تجْده كالطيرِ مقصـوصًا جناحـاه

كـم صرفتنا يـدٌ كنـا نـصرفها * وبات يـملكنا شعب مـلكناه

بالله سل خلف بحر الروم عن عرب * بالأمس كانوا هنا واليوم قد تاهوا

وانزل دمشق وسائل صخر مسجدها * عمن بناه لعل الـصخر ينعـاه

هذى معـالم خرس كـل واحـدة * منهن قامت خطيبـا فاغرا فـاه

الله يعلم ما قلبت سـيرتهم يومـا * وأخطـأ دمـع الـعين مـجراه

يا من يرى عمـراتكسوه بردته * الزيت أدمٌ لـه والكـوخ مـأواه

يهتز كسـرى على كرسيه فرقـا * من خوفه ، وملوك الروم تخشـاه

يا رب فابعث لنا من مثلهم نفـرا * يشـيدون لـنا مـجدا أضعنـاه

7/05/2009 10:25 PM  
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Anonymous Alex said...

Have been shopping with ASOS since they first started in 2000. Back then, the quality was excellent, customer service was excellent - I couldn't fault them. It was great to go out to an event knowing that you wouldn't see anyone in the same dress lol.

Over the last four years I've noticed a big decline in their level of customer service, the selection of clothes on their website etc. The downside to their popularity is you're in danger of going out for a night on the tiles and seeing someone else in the same dress! ;-)

Even though they sell other brands on their website, sometimes I find the item is being sold for less on that brand's website.

ASOS dresses often look stunning on the website, but sometimes the quality looks cheap. They do free returns so, if you don't like it you can simply send it back. Last week I ordered two dresses for an event (couldn't decide on the colour so I ordered one of each with the intention of sending back the one I didn't like). They didn't arrive in time due to the poor weather - so I went out shopping to see what I could find. I bought two dresses that looked way better, looked expensive and were way cheaper than the cheap looking ASOS dresses that arrived 6 days later. The next day they were collected and returned to ASOS.

ASOS footwear - haven't bought many pairs but found boots to be way too big for their size.

I'd say that with ASOS - it's hit and miss. I still use them often but these days my purchases consist of accessories, beauty items and clothing from other brands.

I found it more cost effective to take advantage of their Premier account membership, it went down to £14.95 for the year - for that price you get unlimited next day, standard & nominated day delivery plus if I want to return the item someone comes to my door to collect and return it for free. There's also no minimum order amount so it's no skin off my nose to order an item that costs less that £5 and get it delivered the next day.

As for ordering - if you see something you like on ASOS, buy it straight away or put it in your basket to give yourself time to make up your mind - especially if other sizes seem to be selling out quickly! They keep it in your basket for two hours but once those two hours are up your item can end up being sold to someone else. If your size is out of stock, refresh the page every now again, just in case somebody else's 2 hour reserve time expires - works for me ;-)


12/10/2010 10:52 PM  
Anonymous Step said...

the brand name things have great quality, where as the "asos" brand clothing is terrible quality, no lining, so all of their clothing is see through (the videos and photos are VERY deceiving)

6/26/2011 11:11 PM  
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11/02/2011 11:29 AM  
Blogger kiki said...

I bought a jacket at ASOS from Penfield. But it's a fake jacket. I am very dissapointed. Anyone more stories?

1/28/2012 2:28 AM  
Anonymous Women leather blazer said...

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5/02/2012 2:02 PM  
Anonymous Anonymous said...

I just bought a lace dress from there to wear to my rehearsal dinner for my wedding. This site (as any other rooted in another country) looked sketchy at first, but after reading reviews I decided to go for it anyway. This dress is beautiful, great quality, had fast shipping (even right before a holiday weekend) and had a great price. I highly recommend this site. (word of advice, I am normally a size 13-15 in the US and I bought a 14, and it runs about a size large)


5/27/2012 12:44 PM  
Anonymous Anonymous said...

Obviously with online sites you have to be really careful to read the description and make sure the material is what you think it is! I find ASOS pretty decent actually, and it definitely helps to watch the runway videos because then you can see how the material moves and get a better sense of the feel of it too~

They always deliver super fast too! Usually within a week, and I'm in Australia xD

6/11/2012 6:33 PM  
Anonymous Anonymous said...

I heard about this site from my colleagues,
I was skeptical to shop online. Since the price is affordable,
Thought I would just order once to try it out.
I bought 5 things. ( I know, a bit too many for a try)
2 designer shoes turned out to be nice.
1 house brand dress fitted properly. 1 clunch bag just looked like pic. And another pair of house branded shoes
Was ok. Overall, I was happy with it. Now I have been ordering the 3rd time in a month. Looking fwd to receive the items. I think it's more save to get those brands you know. I found good discounts from Ted Baker, Guess,ALDO etc.

7/04/2012 1:33 AM  
Blogger chef wear uniforms said...

Nice collections of Workwear thanks for sharing!!!

11/05/2012 3:06 PM  
Anonymous Anonymous said...

Worst customer service EVER. I cannot imagine how can you ignore people just like that....

Never use that store!! Or you gonna be angry for months after that..

Ive never seen more stupid girl than Lauren Talulah (working for asos)

11/21/2013 8:33 PM  
Blogger Ge Wang said...

This comment has been removed by the author.

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I just bought a parka from ASOS, it looks fabulous on those photos!
the truth is , it's too big to me, even the smallest size. I wear A&F XS/S/2 and I chose size 2 form ASOS. It's so biiiig that I think it fits for double me...
The quality is not bad, but not that good, too. At least does not worth the cost.
The quality is less than AmericanEagle, but the price is about A&F without any discount.
I returned it right after I tried it on.
my roommate told me that the quality is a little poor, at least not as good as the photo and the price. I think what she said is reasonable.
But it's just me.
Hope I helped.
BTW, the cream dress is really beautiful. I think you can try if returning is free.

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