May 09, 2005

CK Obsession: Then and Now

Calvin Klein ads have always been highly controversial. It was CK ads afterall that made Kate Moss famous in the first place, and become the supermodel whom she is today. One of Kate Moss's most famous and controversial ads is the campaign for the CK fragrance, Obsession. This is one of her less, err, revealing images:
Image hosted by Photobucket.com
Honestly, I don't particularly understand why CK feels that a male fragrance should be modelled by a female, but I digress. If you were alive and have flicked through magazines, or even walk by huge billboards in the city in the early to mid-ninties, there is no way that you could have not seen the Kate Moss campaign for Obsession. (You might just not have realised it was her.)
So here we are, now in the mid-2000s, and CK decides to launch a new campaign for Obsession. Only this time, it is suprisingly not modelled by Natalia Vodianova (CK's exclusive model,) and is modelled by the usually innocent face, Gemma Ward.
Image hosted by Photobucket.com
This ad will be seen in all magazines starting this month, and there will probably more to come. This image so far, seems innocent enough, but I do wonder whether the other CK photographs of Gemma Ward is going to be as controversial as the ones Kate Moss did a decade ago. This is Calvin Klein we're talking about here afterall.

13 Comments:

Blogger Barneys Girl said...

Wow I love Gemma Ward's CK ad. It looks so artistic and very cool. Can't wait to rip it out of an magazine and stick it on my wall along with the Dior ads!

5/10/2005 5:02 AM  
Blogger Leith said...

I love Gemma's ad but she looks an awful lot like Kate, it's kind of spooky.

5/10/2005 5:10 AM  
Blogger Asian Lep said...

Good. Natalia needs to be sent back to Russia.

5/10/2005 7:33 AM  
Anonymous Pink Tags said...

It does look like CK is using Gemma to emulate Kate's look, and unsucessfully so. Kate's facial features are stronger (making the gaunt shadowy look more successful) and if this photo is any indication, the photographer's choices were stronger in the earlier campaign (Gemma looks unsure and awkward). CK should know better--you can't replicate Kate! (Professed Kate Moss fan here.)

5/11/2005 11:39 AM  
Anonymous ck said...

CK obsession! Woohoo!

Oh wait a minute... y'all are NOT talking about me are you.

Dang ...

5/13/2005 7:55 AM  
Blogger Herr Oberst said...

I have put together a little collection of CK ads featuring Kate Moss, which can be checked out here, in case anyone is interested.

6/03/2005 4:39 AM  
Anonymous Anonymous said...

gemma ward looks like she's 15 years old at the most!I think that should be the real reason why this add is so risque..can u say..child pornography? lol!

11/21/2005 10:55 AM  
Anonymous Anonymous said...

obsession for men...can we say objectification of women please? common now say it with me...OBJECTIFICATION! thank you.

10/01/2008 7:00 AM  
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